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Pearl River Native Takes Over Mel's Army-Navy Center

Mel Liebmann sold Mel's Army-Navy Center to Chris Frawley of Pearl River effective Sept. 1, but it will be business as usual in the store that Liebmann founded in 1955.

When Mel Liebmann first opened Mel's Army-Navy Center in 1955 on S. Williams Street in Pearl River, he found a creative way to stock the shelves. 

"I remember distinctly I didn't have a great deal of money at the time," Liebmann said. "In order to impress the people coming in, I had empty boxes all over the shelves to make it look like we had a big inventory. We've come a long way since then."

Mel's became a Pearl River institution over the last 57 years, one that will continue under new ownership now that Liebmann is headed for retirement. Pearl River native Chris Frawley bought Mel's Army-Navy Center effective Sept. 1, though Liebmann is staying on for the time being to help with the transition.

"I would like to see it keep going," Liebmann said. "I didn't want to say we're closing the store after all these years. It's very hard to sell an independent store these days. This store, it's different. This had a background and a track record."

"It's a great store," said Frawley, an Albertus Magnus High School graduate who worked at Mel's for 12 years. "Besides the history, growing up working here, it was always something I wanted to do back then. I didn’t think about it much until he put it up. To keep the store going in this town is a good thing. It would be a shame to see it disappear."

Frawley plans to keep the store's name and style, something that has made customers happy. He said that Liebmann will be helping him with the transition for six months to a year. 

"We hear it all the time," Frawley said. "People stop in and say it's good to hear the store isn't going anywhere. They've been coming here for 50 years. It's a third generation store now. To keep that tradition going is a great thing.

"Mel's a legend. They named the street after him."

He added that there will be an open house at Mel's from 10 a.m. to noon Sept. 15, with many local officials invited to attend. 

The legend started off selling hats at a time when people rarely went out without one, but he needed to find a new way to make a living when that business faded.

"That business tanked and I had to look for a new one," Liebmann said. "I looked at this place and I liked the look of the town. I said we'll take a shot with it. From the day it opened, it clicked. There was a need for this store at the time. We carried basic products people needed for work. Shoes and work clothes. It as not fashion, just a basic store."

Liebmann takes pride in the role he and the store have played over the years.

"The store has meant a lot in the sense that we serve the community well," Liebmann said. "Kids grew up in this store.

"You don't satisfy everybody, but we went out of our way, bent over backward for customers. Gave good, quality merchandise at good prices. That was the secret."

Mel's was much smaller when it first opened. The current space was once four stores.

"We broke the walls down and made one store out of four," Liebmann said. "It's 5,000 square feet, which is good size for a retail store."

It is a unique, old school store, and not just because of the cash register near the entrance. There is a mix of many types of merchandise, with hand-written signs all over. One reads: "Free Ride in Police Car. If you steal anything from this store!"

There are items that are hard to find, such as short-sleeved sweatshirts and packing trunks. There also brand names that are not often found in an Army-Navy store such as Florsheim and Rockport. It also offers hunting and fishing licenses and Boy Scouts items. 

Liebmann said a large part of his business is not even over the counter in the store. He has supplied many little leagues over the years and recently got an order

"We have things that make this store unique," Liebmann said. "We do stuff like the town of Ramapo, we supply the t-shirts for their summer programs. It runs into the thousands. The same for Haverstraw. I got an order for 600 t-shirts printed up for a breast cancer run. We're known for that."

Get Liebmann talking about the store and the salesman in him comes out, but so does his affection for Pearl River. 

"I love the people in this town. It's a great town," Liebmann said. "It's a place that you feel you want to have a business, in a town like this. 

"It's (been) a wonderful experience. I enjoyed it, enjoyed being here and serving the people and meeting some wonderful people. If you like what you are doing, you will succeed at it, and I like what I'm doing here."

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Andrew Wiley September 7, 2012 at 11:03 am
Congrats Chris. Thank you for keeping a piece of Pearl River history and charm alive.
Robert Dell September 7, 2012 at 11:41 am
I remember when Mel first opened the store, and how he always was and still is a strong supporter of our community. As Andrew commented, Thanks to Chris for continuing the tradition, and best wishes. He has large shoes to fill, both Mel's -figuratively - and mine - not so large, literally....
Ryan Buncher (Editor) September 7, 2012 at 11:42 am
There really are so few stores left like this one, so it was a pleasure to write about it staying open. I hope people watch the video to hear Liebmann tell the story of using the empty boxes when he first opened the place.
Sydney Smith September 7, 2012 at 11:59 am
Mel has always been my go to guy and I'm going to miss him. I remember when he opened his store, I was 12. My friend Dave Pirell said, there is a new store in town called an Army Navy let's go check it out! Well 55 years later I'm still checking it out.
God bless you Mel and Best of luck to you Chris.
Margaret McKee September 7, 2012 at 12:42 pm
Bless you, Mel............Our family did our Christmas shopping at Mel starting in 1955 when we moved to PR....The kids always found what they wanted to buy as gifts. Mel helped them.
The memories are warm and vivid. Mel,, gracious and helpful, never rude or impatient is a model merchant. and a successful business man.
ALaura Leddy September 7, 2012 at 01:54 pm
Hey Chris, congratulations from your old neighbor Laurie Leddy. It's great to know you will be carrying on the tradition at Mel's.Welcome home!
Patricia Farrelly September 7, 2012 at 08:56 pm
One could only wish that all businesses would give the attentive customer service that you always received at Mel's. Mel truly cares about his customers, and will go out of his way to make sure you have gotten what you need. Chris has learned from the best, and I'm sure that he will continue the traditions taught by the master! I wish Mel a long, healthy and happy retirement, and wish Chris much luck with his business venture.
Jane Yorks September 7, 2012 at 09:55 pm
It is a great thing to keep a superb institution like Mel's Army Navy in Pearl River and since Chris was trained by the consummate businessman/friend to the town of friendly people, may the success continue for more generations. Thank you Mel, for serving the community so well and so generously and may you enjoy your well deserved retirement. We'll all miss you. Best Wishes Chris.
Janey W September 7, 2012 at 10:56 pm
Good Luck Chris....we will see you there.
Mel...you will be missed.
Mike O September 8, 2012 at 01:22 am
Chris.. I commend you for keeping balance and perspective in your life. Mel, the town thanks you for your contribution to the community and will miss you very much. That being said, you couldn't have had a better person and family to continue your legacy. Cheers to both of you.
Mike O
Brenda September 8, 2012 at 01:55 am
I'm so glad this classic store will remain that way! Congratulations Chris, it's comforting to know that Mel's will always be there. Mel, you are going to be sorely missed if you're not there everyday, but you deserve your retirement, and for that I wish you all the best, enjoy yourself!
Ken Higgins October 22, 2012 at 03:01 pm
Though I don't live in PR anymore I was there for a wedding a few years ago, at last minute realized I'd forgotten a shirt, raced down to Mels and WHOA Mel was still working there, some 40 years after I used to come in there all the time for Cub Scout,Boy Scout items and Christmas presents. Mel's was THE store -along with Auction outlet and Western Auto when I was a kid there
Daniel Nigro February 25, 2013 at 10:24 pm
I am glad Mel's is still going. I remember as a kid going in there to get my cub and boy scout uniforms and my PR high school jacket. Not to mention the shirts and shorts for gym class. I had lived in PR from 1960 to 1998 where I spent my childhood and young adult years. Mel's is a historic place for PR and Im glad when i return to visit there still will be some familiar places. Good luck to Mel's and thanks for keeping the tradition going.
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